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It all starts at the top. For the Wenatchee Wild, that’s our ownership. David and Lisa White have demonstrated a focus on providing staff and players the necessary tools to thrive and grow. Our General Manager Bliss Littler has high expectations from everyone in the organization and holds people accountable, but in a way that encourages and supports. The leadership sets the tone, and everything else falls in line. That’s our culture.

The players are well aware of what it means to wear a Wild sweater. It’s an honor that carries responsibility, and it’s something they take to heart. When they arrive here, they are representatives of our brand, and of our community. They embrace that, and treat it with proper respect. Hotels and restaurants across the league have all remarked on how well-behaved and classy our teams are compared to others they’ve encountered. That’s our culture.

It’s because we’re all united behind a single philosophy, and a single ideal. Whether it’s in our business dealings, on the ice, off the ice, or anything in between, there’s a way things are to be done. And that’s the theme we’ve chosen to celebrate for the 2019-20 season.


We thank you, Wild Nation, for being the driving force behind this club as we enter our twelfth season. We’re grateful for your support and passion, on game nights and all year long. It takes a community to make junior hockey work, and you’ve proven adept at supporting this one.

Operating in all areas with integrity, honesty, respect, and a relentless pursuit of being the best junior hockey program regardless of league or country, that’s #TheWildWay.